Sofa na Caixa | The revolution comes in a box

A SOLUTION FOR THE NEW GENERATION

We've all been there—struggling to assemble a sofa or even just getting it through the door.

It's frustrating, and frankly, it shouldn't be that way.

At Sofa na Caixa, we asked ourselves: What if buying a sofa could be as simple as opening a box?

With our proprietary technology, that's exactly what we've done.

We've revolutionized the furniture market by pioneering innovative materials and compression techniques that optimize space and logistics, stripping away the unnecessary bulk.

The result? A sofa that arrives at your door, ready to use, with no assembly required.

This is more than just furniture—this is a seamless, high-quality experience designed for the modern world.

WE'RE CHANGING THE FURNITURE INDUSTRY

Why settle for the ordinary when we can create something extraordinary?

We set out to redefine comfort and durability, and in doing so, we moved beyond the limitations of traditional foams and conventional sofa structures.

Through close collaboration with our dedicated team of chemists, we developed the exclusive GrowTech® molecule—a breakthrough innovation that’s been rigorously tested to strike the perfect balance between firmness and softness.

The result? A sofa with ideal density that delivers exceptional comfort and support.

But we didn’t stop there. Our unique, seamless design—completely free from the traditional use of wood and metal—ensures superior quality and consistency.

With Sofá na Caixa, you’re not just buying a sofa; you’re investing in a piece of furniture that’s built to last, offering unmatched comfort and a truly effortless experience.

OUR FACTORIES AND INNOVATIVE PRODUCTION

At Sofa na Caixa, we believe that excellence is in the details.

Our commitment to quality is reflected in every step of our meticulous production process, which extends across our factories throughout Brazil.

From the moment we begin formulating our exclusive foam to the final stitches and filling, every aspect is rigorously controlled and certified by our team.

We don’t just make sofas; we craft them with precision, ensuring that each piece meets the highest standards of quality.

Because for us, delivering anything less than the best is simply not an option.

Big numbers | since jan-24

Sofa na CaixaJourney of Accomplishments

Market Reach

Our product has already made a significant impact in Brazil and is now gaining traction globally, with interest from over 30 countries.

While this early success is promising, we're just starting to explore its full potential.

The world is taking notice, and we’re excited about the opportunities that lie ahead.

Revenue Growth

In less than a year since our launch, we’ve achieved what many believed to be impossible—over 4 million euros in sales.

But make no mistake—this is just the beginning.

We’re on a journey to redefine what success looks like in this industry, and we’re only getting started.

Total Items Sold to Date

In less than a year, we’ve surpassed an incredible milestone—over 22,000 items sold.

This achievement reflects the dedication and passion that drive our team, and the loyalty and trust of our customers.

Product Portfolio

In less than a year, we’ve created and launched over 150 unique products.

This achievement is a clear testament to our relentless drive for innovation and our unwavering commitment to meeting the diverse needs of our customers.

Customer Engagement

In less than a year, we’ve had the privilege of serving over 7,000 clients.

We’re driven by a pure DNVB spirit, fully dedicated to delivering exceptional B2C fully digital experiences.

Digital Presence

With over 600k followers on our main social channels and a high engagement rate, our community is not just growing—it's thriving.

We're proud to connect with and inspire so many, driving meaningful interactions every day.

Operational Scale

In just 8 months, we've scaled from 1 to 3 factories, each becoming fully operational in an average of just 1.5 months and being able to produce up to 200 sofas per day each.

Our rapid growth and efficiency are a testament to our commitment to meeting demand and driving excellence in every aspect of our operations.

Innovation and Technology

With proprietary technology and dedicated R&D investment in innovative materials and production processes, we take pride in owning every aspect of our product journey—from material development and manufacturing to marketing and customer experience.

Our commitment to innovation drives us to deliver excellence at every stage.

European Expansion

Due to Sofa na Caixa trust in UCM's exceptional expertise in digital product launches and expansions, Sofa na Caixa has appointed us as their exclusive representative and reseller across the entire European territory for at least the next three years.

Product Lines

1 9

UCM Capabilities

  • Branding and Communication: Developing content strategies and managing digital presence.

    • Creation of content strategy for social media
    • Management and execution of social media posting calendar
    • Management and execution of blog posting calendar
    • Management and execution of interviews, reports, podcasts, and related activities
    • Management and creation of design and brand assets

  • B2C Online Sales: Creating, developing, and managing e-commerce and marketplaces.

    • Development and management of e-commerce
    • Implementation and management of tools and platforms
    • Monitoring and support of operations
    • Implementation of promotional and commercial mechanics
    • Management of products, sales, and customers

  • Marketing and Performance (CRO): Lead generation, influencer outreach, optimizing ad campaigns and email marketing.

    • Acquisition and activation of influencers and affiliates
    • Creation, management, and optimization of ad campaigns
    • Creation, management, and optimization of email marketing campaigns
    • Management and optimization of sales conversion

  • Technology and Integrations: Automating processes, integrating platforms and tools.

    • Integration of tools and platforms
    • Automation of processes and communications
    • Custom developments using Liquid, Html, CSS, Javascript, .Net
    • Custom infrastructure using Microsoft Azure and/or AWS

  • Logistics and Warehousing: Importing, storing, distributing, and managing stock in Europe.

    • Importation of products to Europe
    • Warehousing
    • Pick and pack
    • Transportation and distribution

  • Customer Experience Design (CX): Defining and optimizing the purchase journey, customer communication, and unboxing experience.

    • Definition and design of B2C purchasing journey
    • Definition and design of unboxing experience
    • Definition and development of internal customer service guide/FAQ
    • Definition and design of customer communication flow
    • Definition of crisis control actions
    • Management and operation of customer communication

  • Customer Service and CRM: Managing customer relationships and providing multichannel support.

    • Implementation, management, and operation of CRM
    • Implementation and management of customer base segmentation actions
    • Implementation and management of customer activation and reactivation actions
    • Implementation and management of communication, support, and chat tools
    • Unification of customer communication channels

  • Strategic Direction and Analytics: Providing analytical insights and defining strategies for continuous improvement.

    • Implementation of analytical reports and dashboards
    • Monitoring of operations and definition of improvement and evolution actions
    • Team and supplier management

  • SDR Hunter and Farmer: Activating pipelines, negotiating, and managing clients.

    • Management and activation of sales pipeline
    • Prospecting new clients and opportunities
    • Negotiation and closing of new business deals
    • Management and support of clients
    • Reactivation of leads and clients

  • Commercial Materials Development: Creating corporate presentations and lead generation strategies.

    • Management and creation of commercial and corporate presentations
    • Creation and optimization of landing pages
    • Creation and optimization of lead qualification processes

UCM MANAGING PARTNERS

THE PEOPLE WHO MAKE IT HAPPEN

Founder & CEO

Luis Lacerda

  • 20 years of experience in logistics, with a strong focus on commercial processes and executive management
  • Partner in a family-owned company with over 30 years in logistics
  • Real estate investor
  • Startup investor
Linkedin profile

Founder & CVO

Alexandre Reganati

  • 20 years of experience in technology projects
  • 12 years of experience as an entrepreneur
  • Co-founder of one of Brazil's leading Shopify e-commerce agencies, which has developed and launched over 50 e-commerce stores.
  • Startup investor
  • Board member in startups
  • Mentor to entrepreneurs
Linkedin profile

Founder & CTO & COO

Bruno Conde

  • Software architect with over 20 years of experience
  • Commercial director with over 15 years of experience working directly with major Brazilian companies
  • Startup investor
Linkedin profile

CFO

Rodolfo Lacerda

  • 16 years of experience in logistics, with a major focus on accounting and financial management
  • Partner in a family-owned company with over 30 years of operation in logistics
  • Real estate investor
Linkedin profile

CMO & CBO

Leonardo Trujillo

  • Over 10 years of experience in Branding
  • 20 years of experience in strategic and digital design, graphic design, content creation
  • Founder of a major branding and experience agency in Brazil
Linkedin profile

Have any quesstions? Get in touch