Sofa na Caixa | The revolution comes in a box

UCM Capabilities

  • Branding and Communication: Developing content strategies and managing digital presence.

    • Creation of content strategy for social media
    • Management and execution of social media posting calendar
    • Management and execution of blog posting calendar
    • Management and execution of interviews, reports, podcasts, and related activities
    • Management and creation of design and brand assets

  • B2C Online Sales: Creating, developing, and managing e-commerce and marketplaces.

    • Development and management of e-commerce
    • Implementation and management of tools and platforms
    • Monitoring and support of operations
    • Implementation of promotional and commercial mechanics
    • Management of products, sales, and customers

  • Marketing and Performance (CRO): Lead generation, influencer outreach, optimizing ad campaigns and email marketing.

    • Acquisition and activation of influencers and affiliates
    • Creation, management, and optimization of ad campaigns
    • Creation, management, and optimization of email marketing campaigns
    • Management and optimization of sales conversion

  • Technology and Integrations: Automating processes, integrating platforms and tools.

    • Integration of tools and platforms
    • Automation of processes and communications
    • Custom developments using Liquid, Html, CSS, Javascript, .Net
    • Custom infrastructure using Microsoft Azure and/or AWS

  • Logistics and Warehousing: Importing, storing, distributing, and managing stock in Europe.

    • Importation of products to Europe
    • Warehousing
    • Pick and pack
    • Transportation and distribution

  • Customer Experience Design (CX): Defining and optimizing the purchase journey, customer communication, and unboxing experience.

    • Definition and design of B2C purchasing journey
    • Definition and design of unboxing experience
    • Definition and development of internal customer service guide/FAQ
    • Definition and design of customer communication flow
    • Definition of crisis control actions
    • Management and operation of customer communication

  • Customer Service and CRM: Managing customer relationships and providing multichannel support.

    • Implementation, management, and operation of CRM
    • Implementation and management of customer base segmentation actions
    • Implementation and management of customer activation and reactivation actions
    • Implementation and management of communication, support, and chat tools
    • Unification of customer communication channels

  • Strategic Direction and Analytics: Providing analytical insights and defining strategies for continuous improvement.

    • Implementation of analytical reports and dashboards
    • Monitoring of operations and definition of improvement and evolution actions
    • Team and supplier management

  • SDR Hunter and Farmer: Activating pipelines, negotiating, and managing clients.

    • Management and activation of sales pipeline
    • Prospecting new clients and opportunities
    • Negotiation and closing of new business deals
    • Management and support of clients
    • Reactivation of leads and clients

  • Commercial Materials Development: Creating corporate presentations and lead generation strategies.

    • Management and creation of commercial and corporate presentations
    • Creation and optimization of landing pages
    • Creation and optimization of lead qualification processes

UCM MANAGING PARTNERS

THE PEOPLE WHO MAKE IT HAPPEN

Co-Founder & CEO

Luis Lacerda

  • 20 years of experience in logistics, with a strong focus on commercial processes and executive management
  • Partner in a family-owned company with over 30 years in logistics
  • Real estate investor
  • Startup investor
Linkedin profile

Founding Director

Alexandre Reganati

  • 20 years of experience in technology projects
  • 12 years of experience as an entrepreneur
  • Co-founder of one of Brazil's leading Shopify e-commerce agencies, which has developed and launched over 50 enterprise e-commerce stores.
  • Startup investor
  • Board member in startups
  • Mentor to entrepreneurs
Linkedin profile

Co-Founder & CTO & COO

Bruno Conde

  • Software architect with over 20 years of experience
  • Commercial director with over 15 years of experience working directly with major Brazilian companies
  • Startup investor
Linkedin profile

CFO

Rodolfo Lacerda

  • 16 years of experience in logistics, with a major focus on accounting and financial management
  • Partner in a family-owned company with over 30 years of operation in logistics
  • Real estate investor
Linkedin profile

CMO & CBO

Leonardo Trujillo

  • Over 10 years of experience in Branding
  • 20 years of experience in strategic and digital design, graphic design, content creation
  • Founder of a major branding and experience agency in Brazil
Linkedin profile

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